In France, consumers have decided they don't want to buy Norwegian farmed salmon from in-ocean net pens because it pollutes the ocean and causes environmental damage. But the billion Dollar Norwegian firms, like Marine Harvest, Cermaq and Grieg Seafood, persist in not coming out of the water into closed containment to solve the problem.
Instead, they want to advertise their way out of the problem, rather than solving it. See: http://www.undercurrentnews.com/2014/12/15/image-not-price-the-issue-as-french-salmon-market-sinks/.
Norwegian salmon's reputation has contributed to falling sales to French shoppers in 2014, with total sales down 12% in volume in Europanel and Norwegian Seafood Council data. This is a drop from 59,000 metric tons in 2013 to 51,600 mt in 2014. In 2012 sales reached 64,000 mt. The value of salmon sold in France has fallen too, despite a 5% increase in prices from over 1.01 billion Euros to 929.38 million or 8%.
The high price for farmed salmon from in-ocean net-pens? Prices have increased by 5% since 2013 from 17.17 Euros/kg to 18.01 Euros/kg. Fish farms like to claim they are needed to feed a hungry world. This is obviously not true, because no hungry person can afford these prices. Only those in first world countries can, and they are voting against farmed salmon because they understand the environmental damage caused by fish farms.
Marine Harvest, advertise your way out of this: consumers will not buy your products once they have been educated on your environmental damage. Cermaq and Grieg Seafood, come out of the ocean and solve your problems today.